Discovery & Insights

This is where we get to know you. We immerse ourselves into your organization and intertwine our DNA with yours. It’s an essential first step to a successful partnership. Think of this stage as all about your brand. We focus our attention on brand positioning, brand gap, brand differentiation, brand perception, brand personality, and brand values. And, in order to arrive at a clear understanding of your brand, we define the following:

Target
Audience

We identify your target audience and make sure your brand messaging is aligned and focused.

Corporate
Principles

We collaborate in crafting your Misson, Vision and Core Values that govern and guide your organization.

Stakeholder
Interviews

We gather insights and information from the most vested and knowledgeable individuals in your organization.

Customer
Surveys

We uncover your customers’ perceptions and measure their overall satisfaction through factfinding interviews.

Internal
Discovery

We clarify your customers’ needs and business problems in order to formulate the most effective solutions.

Competitive
Audits

We research and provide a deep understanding of your competitors’ effectiveness and their gaps.

Brand
Archetypes

We anchor your brand in the right archetype to deepen connections with your target market.

Persona
Development

We map your ideal customer based on their specifically identified needs, goals, and behavior patterns.