We identify your target audience and make sure your brand messaging is aligned and focused.
Discovery & Insights
This is where we get to know you. We immerse ourselves into your organization and intertwine our DNA with yours. It’s an essential first step to a successful partnership. Think of this stage as all about your brand. We focus our attention on brand positioning, brand gap, brand differentiation, brand perception, brand personality, and brand values. And, in order to arrive at a clear understanding of your brand, we define the following:
We collaborate in crafting your Misson, Vision and Core Values that govern and guide your organization.
We gather insights and information from the most vested and knowledgeable individuals in your organization.
We uncover your customers’ perceptions and measure their overall satisfaction through factfinding interviews.
We clarify your customers’ needs and business problems in order to formulate the most effective solutions.
We research and provide a deep understanding of your competitors’ effectiveness and their gaps.
We anchor your brand in the right archetype to deepen connections with your target market.
We map your ideal customer based on their specifically identified needs, goals, and behavior patterns.