In a nutshell

Glownet, Ltd., a tech startup and a leader in their industry, approached us with an exciting and challenging project opportunity: to create a refined, consistent, cutting-edge brand image befitting of a leading company in the live events industry.

With their global offices in London, operations hub in Madrid, and a footprint in six out of seven continents (Antartica will have to wait), we gathered our resources, visited their offices, and began the work of refining their look.

Glownet is a tech startup set on leading the events industry.

This is what we did.

Client

Glownet, Ltd.

Project Category

Brand Identity

Year

2018

Deliverables

Brand Position Articulation
Identity Guide
Marketing Templates
Corporate & Blog Websites
Animated Explainer Video

Project overview

It all started with a deep dive into their cultural identity and positioning. We followed by creating brand guidelines (colors, typography, voice & tone), arming them with marketing collateral templates (new business cards, product spec sheets, presentation decks, and brochures),developing an animated explainer video following the journey of a typical customer using the Glownet technology, and finishing up with a complete overhaul of their corporate website and knowledge base.

Take a look at some of our work below!

Primary Color Palette

The primary color palette is equal parts raw energy and rooted stability. Calm, reliable grays anchor a wild electric pink, creating a dynamic blend of security and spontaneity. This reflects Glownet’s unique culture, which emphasizes both reliability and dynamism.

Mexican Pink

#E5887E

Charcoal

#364651

Timberwolf

#D8D8D8

White Smoke

#F4F4F4

Typography

Glownet’s brand typography revolves around one sans serif font: Roboto, using both Condensed and Regular. Roboto is a modern typeface that performs well digitally and in print.

Roboto Condensed Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Animated Explainer Video

Follow Barry, a Glownet end-user, on his adventurous, and successful, customer journey.

Web Development

As the final piece of the project, we created a brand new corporate website and a separate blog/knowledge base microsite for Glownet. Here are a few screenshots of both websites.

Here's what they had to say:

All of the branding work that Wake Media did has been really foundational for us as a budding company, and having a coherent and consistent brand has brought the whole company together.

Meghan Collins

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