Discovery & Strategy
This is the "getting to know you phase", and we make sure to make it all about you. We dive into your organization and intertwine your DNA with ours, essential to creating a fruitful partnership. Our attention is focused on identifying the sometimes blurry and hard-to-see aspects of your brand by defining the following:
Do it all, or pick and choose what you need.
Target
Audience
We identify your target audience and make sure your brand messaging is aligned and focused.
Organizational
Principles
We collaborate in crafting your Misson, Vision and Core Values that govern and guide your organization.
Stakeholder
Interviews
We gather insights and information from the most vested and knowledgeable individuals in your organization.
Customer
Surveys
We uncover your customers’ perceptions and measure their overall satisfaction through factfinding interviews.
Internal
Discovery
We gather insights and information from the most vested and knowledgeable individuals in your organization.
Competitive
Audits
We research and provide a deep understanding of your competitors’ effectiveness and their gaps.
Brand
Archetypes
We anchor your brand in the right archetype to deepen connections with your target market.
Persona
Development
We map your ideal customer based on their specifically identified needs, goals, and behavior patterns.